Closeup Diamond Attraction - Launch and Bloggers Meet | #InstaSmileNight

Monday 14 July 2014

Hola chicas!
Hope you all had a fun weekend! I spent the weekend doing lots of fun things including meeting the ace designer Monisha Jaising over a dinner meetup, indulging in a Hydra Facial at Aayna and watching the latest Bollywood flick - Humpty Sharma ki Dulhaniya with a friend. The blog posts for the first two would follow in a couple of days.

Today I am writing about a very fun and lively event I attended last weekend in Mumbai. And if you follow me on Instagram or Twitter, you must be knowing already that it was for CloseUp India. 10 Delhi bloggers including me were flown to Mumbai for attending the launch of Closeup Diamond Attraction toothpaste and be a part of a very interesting Bloggers Meet.

And as it was the first time I was visiting Mumbai, I was really excited to be a part of the same. We landed in Mumbai on Saturday and were driven to our hotel which was located right next to the Juhu Beach which I later visited with my fellow bloggers before we got ready to attend the event.

The event was organized at Bungalow 9 which is a very lively and beautiful fine dining restaurant located in Bandra. The event started with all of the bloggers being given sashes with titles to match their personalities, and I had received the title - Insta SmartyPants. Later the lovely host Khushboo played some interactive games with us that let us mingle and have fun.

Post that a beautiful dance was presented whose highlights were the laser lights used before the dancers revealed the revolutionary new toothpaste - Closeup Diamond Attraction.

"Co-created with cosmetic dentists, Closeup Diamond Attraction is a revolutionary toothpaste that makes use of patented blue light technology which works instantly to make teeth whiter, and over time it continues to work to give you a whiter, brighter and more radiant smile.

Closeup Diamond Attraction is all you need to get an instantly white smile, anywhere and anytime. "

Commenting on the launch Atul Sinha, Category Head, Oral Care HUL said, “We believe Closeup Diamond Attraction will be a game changer in the category as it transcends from oral care into the beauty space, and leverages on the growing trend of involvement in the beauty segment. Co-created with cosmetic dentists, new Closeup Diamond Attraction is proven to give visibly white teeth from the first brush itself.  It is a must-have for new age beauty kits.”  

Here are few more pictures from the event -

Taking part in the Selfie contest with Komal from DelhiFashionBlogger
Posing with the lovely fellow bloggers and friends - Apurva and Komal
Having fun with the props with Supriya, Srish and Aman

Jumpsuit -
Belt - Pieces
Clutch -
Necklace - Forever 21
Watch - FOSSIL
 Even though I was in Mumbai for just a day and a half, I made sure that I enjoyed my short trip to the fullest as we went to Marine Drive later and visited the famous Choupati to savour some delicacies.

It was an amazing time I spent with my fellow blogger buddies, and I really look forward to visit Mumbai again for a proper vacation.


  1. Wow! Gr8 to be with fellow bloggers and have fun!
    Seems you enjoyed a lot! Lovely post :)

  2. Thanks for stopping by my blog. Followed you via GFC & Google plus.
    Mind following me back? Keep in touch!


  3. Looks life a fun event! I bought this toothpaste a month ago and am fascinated by its blue foam hehe

  4. I'm sure y'all had fun at the event! You look pretty <3

    xoxo Chaicy - Style.. A Pastiche!


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