Monday, October 26, 2015

Get Your Roadie Attitude On with new Roadies Collection by VDOT | Roadies VDot Collection Launch


Hey lovelies!

So I have a great news for all the MTV Roadies fans, especially men - who always look forward to buying trendy, edgy apparel that would reflect their attitude and personality.

A few days back, I attended the launch of the exciting new collection by VDot - the edgy youth lifestyle brand from Van Heusen, which has collaborated with Viacom18 Consumer Products to create a unique line inspired by India’s longest running reality show on the biggest youth entertainment platform, MTV - Roadies

Raghu Ram, Rannvijay and Rajiv Laxman
A brand that exemplifies impeccable fashion credentials, VDot brings in a range of exciting, contemporary and fashionable pieces through the Roadies Vdot Collection



 The fashion show was nothing less than a fun-filled and adrenaline-fuelled Roadies episode that was organized at The Grand, New Delhi.

Walking on the ramp were renowned former contestants and true Roadies like Ayaz Ahmed, Gurmeet Singh, Varun Sood and Nikhil Sachdeva who killed the ramp with their confidence and attitude.

Turning the heat up as showstoppers were the  Roadies trio Rannvijay, Raghu Ram and Rajiv Laxman. The fashion show featured the Roadies Vdot Collection in style encompassing the perfect blend of pride, courage and indomitable spirit of what it takes to become a true Roadie - a firm belief in oneself.

Ex Roadie Rajatdeep walking the ramp in the Roadies Collection by VDot
The range provides a complete style solution to the youth of today that reflects the unabashed attitude, individuality and self-expression.
Roadies VDot collection focuses on the biker centric lifestyle which is associated with Roadies.

Bimal Tarafdar - Marketing Head Van Heusen and Saugoto Bhowmick - Senior Vice President Viacom Consumer Products

The collection features infusion of elements that co-exist to create a sense of functionality, yet are unique in design. Details like coated biker jackets, denim-leather mix and metal embellishments give the collection a grunge-biker feel.

The addition of bike denims with reflective tape details and reflective branding add to the ergonomic functional appeal. T-shirts and shirts with strong directional prints add the much needed sense of drama to the collection. 

Ex Roadie Jay Bodas walking the ramp in the Roadies Collection by VDot


The VDOT – Roadies exclusive collection of T-shirts, Shirts and Denims exudes the Roadies’ spirit of today’s self-made youngsters combined with the fashion and style quotient of VDot.

You can shop for the collection all VDOT and Van Heusen exclusive stores across the country apart from being available online on the brands official web-store www.trendIN.com. It will also be available at all leading Departmental stores, Multi-brand Outlets and e-commerce platforms.    

Love
Nitika

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