If you all follow me on Twitter or Instagram, you must have seen my pictures with Aien and other fellow bloggers from the MAX event in Mumbai last week.
In this post I am covering the MAX Fashion Play which was organized at Inifiniti Mall, Mumbai on a lovely, sunny day.
"MAX is the international value fashion brand of the Dubai based Landmark Group. Established in 2004 in the UAE, Max has become the largest value fashion brand in India and the Middle East with over 200 stores across 15 countries; offering customers a one stop shop for clothing, accessories and footwear needs for the entire family."
Being a lover of MAX Fashion myself (you can see my OOTDs featuring MAX here), when I was invited over to be a part of MAX Fashion Play, I knew I had to be there to have an exclusive first look at their Summer collection.
MAX Fashion Play was a fun-filled event divided in 3 parts - Preview of the collection in the form of a Fashion Show, Unveiling of the first MAX magazine and a styling activity with fellow bloggers.
The fashion show featured three collections : Gardenia, Floral and Bohemian. Here are few images of the chic and trendy collections -
This collection was inspired by the elements of nature, specially garden- featuring leafy prints, fruity colors and tropical patterns. The collection comprised of pants, tank tops, crop tops, skirts and dresses etc.
Floral and Sporty Casuals -
This part of the collection was all about my favorite print - Florals and featured jumpsuits, dresses, tops and skirts in bold and vibrant floral prints for women. For men, it was all about relaxed, sporty chic look.
Last part of the preview, this collection featured Fusion wear with a Bohemian avatar and comprised of flowy dresses, kurtas, dupattas and more in beautiful prints and bright colors for summer.
MAX also unveiled their first magazine featuring the hottest trends of the season and fashion stories.
I was also a part of a Styling activity with 5 fellow bloggers where I had to style a look on one of the models. I decided to style my model with a Print on Print look which is perfect for men who love fashion and are not afraid to show their trendy side.
I styled his look with a bold print tee paired with a pair of printed shorts and a pair of white shoes to balance out the look.
MAX Fashion is one of my favorite brands who believe in presenting latest trends at affordable prices and I really loved their Summer collection which represents all moods of this sunny season.