Hey lovely readers!
If you all follow me on Twitter or Instagram, you must have seen my pictures with Aien and other fellow bloggers from the MAX event in Mumbai last week.
In this post I am covering the MAX Fashion Play which was organized at Inifiniti Mall, Mumbai on a lovely, sunny day.

"MAX is the international value fashion brand of the Dubai based Landmark Group. Established in 2004 in the UAE, Max has become the largest value fashion brand in India and the Middle East with over 200 stores across 15 countries; offering customers a one stop shop for clothing, accessories and footwear needs for the entire family."

Being a lover of MAX Fashion myself (you can see my OOTDs featuring MAX here), when I was invited over to be a part of MAX Fashion Play, I knew I had to be there to have an exclusive first look at their Summer collection.
MAX Fashion Play was a fun-filled event divided in 3 parts - Preview of the collection in the form of a Fashion Show, Unveiling of the first MAX magazine and a styling activity with fellow bloggers.

The fashion show featured three collections : Gardenia, Floral and Bohemian. Here are few images of the chic and trendy collections  -

Gardenia -