Hey lovelies!
Hope you all had a great Christmas and geared up for New Year eve celebrations.

This post is sure to delight all the Noida shopaholics as one of my favorite brands MAX Fashion has launched its most ambitious store at the swanky and stylish DLF Mall of India.



Max, the leading International value fashion brand in the country is all set to amplify fashion on a digital mode by launching its ‘Most Fashionable Store’ In India. Completing a decade in the fashion business, MAX has come up with a store that is a reflection of its international standard of store design and shopping experience.


Max has always been my go-to store for international styles at affordable prices for all my apparel & accessories shopping.

And through their DLF Mall of India store, they have on offer more than 10,000 designs across different categories – apparel, footwear and accessories with dedicated sections for men, women and children.

Spread across 9265sq ft, the new Max store is a unique fusion of fashion and aesthetics, likely to make lasting impression on a customer’s mind. The store introduces various innovations with new age elements of store design, stylish interiors and visual merchandizing strategy.


Technology plays a pivotal role as it provides an interactive experience inside the store with Digital Focal Point. Taking inspiration from its international stores, MAX has invested in the most expensive and future ready hardware to enhance consumer experience.

Highlights of the store are its interesting signature pattern walls, open full height entrance and windows with slim columns, suspended Max glowing logo, back lit high point visuals frames highlighting department and look of the season, and many more exciting features that make this store stand out from the rest.



Sharing his views on the growth strategy of the brand, Mr. Ramanathan Hariharan, Group Director and Board Member Landmark Group said, “Max completes 10 glorious years in India. The plan, now, is to take the brand to the next level in a challenging retail environment. Being the pioneers of value fashion retail in the country, we aim to take our offering to customers across the nation. We currently have a presence of over 130 stores across 50 cities and plan to expand our retail footprint further.”

Mr. Vasanth Kumar, Executive Director, Max Fashion India, said, “Max is a brand synonymous to the growing population of global Indians who are trendy & fashion conscious but at the same time, intelligent shoppers who not only seek value for money but a great shopping experience. With our new store in Noida, we provide a shopping space that is uncluttered and global in nature.”


To mark the occasion, Max also partnered with a leading NGO Charity Unwrapped and presented a fashion show by under privileged kids.

I already shopped from the amazing Autumn-Winter collection available at the store featuring quirky Capes, jackets and pullovers, and would be styling it soon for an OOTD post.

Couldn't resist a Selfie at the store

Till then, don't forget to check out this exciting new store and shop to your heart's content!

Love
Nitika