Couple of days back I was invited over for the launch of designer label - JAS by Jas Arora at the JW Mariott Aerocity, New Delhi. The event was held on 19th March, where actor turned entrepreneur Jas Arora with Sandeep Gupta, Executive Director, Asian Hotels West Ltd., played the perfect hosts to celebrate the launch of bespoke modern craft fashion atelier “Jas Arora”. The well heeled fashion lovers of the capital came together to raise a toast to celebrate the opening over cocktails and hors d'oeuvres.
The "Jas Arora" label is brought forth under aegis of Jainson Luxury.
Noted singer Jasbir Jassi, rendered soulful Sufi numbers at the store to show his love and support for his friend Jas and to wish him luck on a new beginning.
We went through the fabulous collection which is a unique representation of excellence, fineness and discipline of traditional tailoring, marrying the ease and convenience of modern menswear and women's wear where founder and creative director Jas seeks to bring forth an intimate dialogue that carefully understands the requirements of the customer and his lifestyle.
Sharing his insights on the store opening, Jas Arora said, “My vision is to create a wardrobe that is sharp in both look and pricing, and is designed for the glamorous urban consumer. Hence I am also providing a distinct service with the USP of customization to whoever walks in to the store.”
Enjoy a few pictures from the event: