Sunday, July 14, 2013

Forever 21 Launch - DLF Place, Saket | My Shopping Haul

Hey everyone!
This is an amazing news for all the Forever 21 fans ( including me :D ) as they have opened their Flagship store in collaboration with DLF Brands at DLF Place, Saket, Delhi.
The store was opened for select consumers with a grand event on July 12, 2013 where famous Bollywood celebrity, Sidharth Malhotra, was in attendance. The actor chose 21 girls from the crowd gathered outside the store and gave them new looks using Forever 21 merchandise and shared some styling tips. The chosen ones were also invited for the launch party.
The new space will offer the customers of DLF Place Saket a large selection of merchandise in more than 14,500 square feet of retail space. Complementing Forever 21® apparel and accessories, the store will feature the retailer’s other brands, including 21MEN™, a line of fresh, fast fashion for men of all ages; Love & Beauty™ a cosmetics line; and Forever 21’s lingerie and shoe line.

The event was a huge success, and I could actually see girls shouting, crying and fainting over seeing Siddharth Malhotra. Arghhh, it got a little annoying when we had a li'l difficulty to enter the store, but then the PR people helped us to get in.

Here are few pictures from the launch party :
Do Won Chang (CEO of Forever 21), Timmy Sarna (DLF Brands MD), Siddharth Malhotra and Jatin Malhotra (Director of Expansion)
Malani Ramani at the Store launch of Forever 21
Model sashaying down the ramp showcasing Forever 21 collection
Siddharth Malhotra
The collection was amazingggg.. I have shared many images at my Instagram account - @theshopaholicdiaries of the collection, which included denim crop tops, leather jackets, floral dresses, cute bra tops, etc. The best part was that the store has a separate section for Shoes and Accessories, which saves the hassle of looking for shoes all around the store. The prices were reasonable, infact, I noticed that they have reduced the prices for most of the shoes and apparel, which now start from as low as Rs 600.

Here are few images of my shopping haul with Forever 21 :

Maxi Dress - INR 1200
Headwrap - INR 250
Shades - INR 409
Neckpiece - INR 179 
The neckpiece had an MRP of Rs 179 but I really thought it was a printing error, becuase similar neckpieces were priced above Rs 400. I tried confirming with the SAs but even they said the price is the same as mentioned.
But later on, as I discussed about the neckpiece with a friend who was also present at the launch, she mentioned seeing the necklace priced at Rs 479 or something. So, I guess, I was plain lucky :D .

Did you like my shopping haul? Let me know in the Comments below.
Loads of love


  1. Yay! to this one! I have been shopping this week at Vasant Kunj and saw Forever 21 closed. happy to know their new location! Can't wait to shop. Enticing pictures you have put up here :)

    Swati @ The Creative Bent

  2. Fantastic !! Loved the neck piece !

  3. Awesome! I love forever XXI! :D
    Don't forget to check my giveaway!

  4. Hey Nitika !

    I met you at the Tarun Tahiliani Couture preview yesterday. Now that I visited your blog again.... I know that I have visited before... that is why the name seemed familiar :)

    But it was great meeting you :)

    Catch you around!
    Swati @ The Creative Bent

  5. Fashion clothing with,great!


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