In today's feature post - we are going to introduce a new-gen designer whose designs are not only unique but also very creative and versatile. We are talking about the upcoming designer Anubha Sharma who launched her brand at the recently held Asian Designer Week. Here are few excerpts of our conversation with Anubha:
Inspiration behind the Collection
“Vibrant Madhubani”, as the name suggests, takes inspiration from the eye-catching art form called “Madhubani paintings”. It showcases the art’s motifs in vibrant colours on the fusion wear. The garments embody an assembly of its classic elements like flowers, birds, animals with an original spin. The silhouettes are a manifestation of modern edge combined with traditional ethos.
Why you chose to launch your brand with Asian Designer Week?
I had seen a Facebook ad about Asian Designer Week, too curious to know what it is all about, I clicked on the ad, which first registered me and then re-directed me to their website. On the website, it was mentioned that I will need to upload a Look-Book to participate. Since, I didn’t have one I thought “maybe next time”. Then, two days later I got a call from Asian Designer Week. I told them the same and they asked for my Portfolio. After seeing my Portfolio, they offered me to participate in “NextGen Fresh Talent” category which was basically for students or someone who has recently passed out of college and hasn’t launched their label. It seemed like a wonderful opportunity to start with and that’s how Asian Designer Week happened to me and my label “Anubha Sharma”.
How do you feel after winning the “NextGen Fresh Talent” Title at Asian Designer Week?
It feels totally amazing. So, I didn’t had any idea about this while I was creating my collection. It was just a few days before the show I got to know that there will be a winner out of all the participants. It feels so good that out of all the participants, I was honoured with this title. It’s very encouraging and motivating for me. It feels GREAT!
Your favourite piece from the collection
This piece has received the most no. of compliments from the entire collection. People from the Industry, my family and friends have all loved this piece and have complimented me for this one.
And honestly, if I hadn’t created this collection and was just a client, this piece would have grabbed my most attention. So, my favourite has to be this one.
I’ll be setting up my unit and get the label registered ASAP. These two things are the top on my list. I’ll be also participating in more no. shows and putting up more stalls and exhibitions. And, that’s the plan for now!
Where is the collection available?
People can get in touch with me to get the pieces of their choice.
We are also available at “Muse- A Designer’s Commune”, a multi-designer store in Punjabi Bagh.
Address: 10, NWA, Club Road, West Punjabi Bagh, New Delhi-110026
TSD Favorite from the collection :